Welcome To Pure Michigan
Breathtaking landscapes, urban escapes, unique attractions, a wealth of events and festivals and rich culture – experience them all in Pure Michigan.
Find inspiration for your visit on the open road – from scenic routes to rugged trails. From the sand covered to the well-traveled. They lead us to the beauty of nature and the beauty of simple pleasures. The open road is alive and well, and waiting to take us to Pure Michigan.
Whether you are an urban adventurer or an outdoor enthusiast, a foodie or a thrill-seeker, traveling with your family or making memories with friends – you are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.
Featured Destinations See All Featured Destinations
Go Great Lakes Bay
Your winter escape starts here: in Bay City, Birch Run, Chesaning, Frankenmuth, Midland and Saginaw – where six snow-dusted cities are calling you for skiing and snowshoeing, caroling and horse-drawn carriage riding, all along the way to your perfect #PureMichiganSnowDay.
Head North to winter’s playground in Traverse City. The air is crisp, the snow is fresh and outdoor adventures await you. .
Ann Arbor’s nickname is “Tree Town”, and it’s easy to see why. Awe-inspiring, deep and rich in color sprawls across the trees throughout the University of Michigan campus, the vibrant downtown, and beyond.
Grand Rapids is the most vibrant downtown between Chicago and Cleveland with easy access to Lake Michigan’s Gold Coast of beaches.
The Henry Ford
Discover America’s Greatest History Attraction. 300 years of history makes The Henry Ford the #1 Michigan cultural vacation destination.
Gaylord is known for year round, diverse “All Outdoor” activities found in the breathtaking beauty of Northern Michigan. Snow lovers can take advantage of 180 inches of white stuff each winter, while shoppers will enjoy browsing unique stores along our thriving downtown district. Make your winter memories in Gaylord!